2023-10-14

A tortoise pivot

With the Go airline about to cross over into the Asian market and the release of the open source Shimari Extension this summer, it feels like Mirth Turtle is on the cusp of explosive success. But just in case any VCs are hovering, it's pragmatic to have a pivot planned and ready. Luckily, there's an adjacent animal from which to execute such a maneuver: the esteemed tortoise.

This fall, a new branch of the business is taking shape. Focused on live coding, open source software, and supporting shareware authors from days past, Source Tortoise Software is almost here to diversify the animal line-up. Keep an eye on the Twitch channel for the inaugural broadcast, and let me know if you think of any more shelled creatures I can incorporate into the project.

Speaking of incorporation, Mirth Turtle corped up this summer, which means I'm now obligated to multiple classes of shareholders! To prevent me from being removed as CEO in disgrace, please help the company earn profits by investing in a Mirth Turtle membership. The lifetime option is most prestigious, but now there's a monthly option too, if you needed a reason to put a 🐢 into your monthly budget spreadsheet. Because let's be honest – we all need more animals in our financial documents.